Book Proposals
The purpose of a proposal is to provide the editor
and the reviewers with a complete and well ordered overview of your project. It
is important that you be aware of the context in which the book will flourish
(the market) as well as aspects of the pedagogical strategy which will make
your book successful for us and for the student and instructors who are the end
users.
Overview
Description
Briefly describe your book. Overall what is its
primary strategy? What are the courses called for which this book will be
appropriate.
Example: The book, First Year Latin, is designed for the first two
semesters of the freshman college course in Latin taken by students who have had no experience in
Latin or other languages. It uses the traditional grammatical approach, with an
aim of having the student able to read
extended excerpts in original Latin by such authors as Caesar.
Latin is invariably taught in
departments of Classics or departments of Latin and is the first course in the
sequence. It is typically a
full year in length. The course is also offered in …..
Market
A good proposal should include an overview of the
market and then describe any segments in that market, if any, and elaborate
particularly on that for which the proposed book is targeted.
Example: Latin as it is currently taught
consists of three different approaches. The first is the traditional
grammatical approachin
which…. Another growing segment is designed to get students into the
reading of Latin prose as quickly as possible…. Third, intensive Latin is …. This book
is designed to compete particularly with the first market segment.
Course(s) and Level
What course(s) is this book appropriate for? Is it offered in any particular type of
college or school. Are there courses for which this book is not appropriate or
for which it would most likely not compete.
Example: First Year Latin is designed
first and foremost to be a college text. There are many high school courses but
this text would not…. There
are a number of courses in Latin offered in seminaries and other institutions.
Because of the emphasis on ecclesiastical
sources in the second half of this book, First Year Latin should compete…..
Strengths and Shortcomings
Given the course and your text, what are the
strengths and shortcomings of the book which you envision? Please be specific.
Competing texts
Referring to the course and market above and to the
strengths of your text, what are the standard books in use for this course?
What are their strengths and weaknesses?
Your text
Order of Presentation
What is the pedagogical strategy for your text. That
is, why does one chapter lead to the next? How does this differ, if it does, from
the typical book, and why.
Example:
First Year Latin follows the general flow of grammar based books on the market,
beginning with the basics of words, with
the following exceptions: verbs are presented before nouns in chapters 1, 2;
and the subjunctive is deferred until…. Doing this allows….
Table of Contents
A proposed table of contents should accompany your
text. If you are proposing more than one text (two volumes, workbooks, etc.)
you should include a TOC for each. The more detail you can include for your
text, the more information a reviewer has in assessing the potential for your
book.
Chapter level pedagogy
Chapters typically follow a similar pedagogical
strategy, and you should outline it something like what follows and discuss it—
-chapter opening key terms
-vocabulary
-reading
-topic
-questions for discussion
-suggested readings
-exercises, etc.
You should also discuss what kinds of art you
propose, where you plan to get texts, permissions, etc.
Length
What do you estimate to be the length in textbook
pages? If you need to get an estimate, look at the competition and estimate if
your book will be longer or shorter (and why).
Ancillary material
Do books of this nature and for this market require
ancillary materials: additional exercise books, software, teacher's manuals,
workbooks, etc. If so, you should include in your proposal the potential source
of such materials.
Schedule
When do you estimate you will finish the manuscript?
You
You should include authors and contributors as you
would have them on the book, including name, academic position, and address. A
brief (two or three sentence) biography would be useful.
Thoughts on Your Book
Title
In general a title should reflect first the course
for which you are writing and only secondarily your slant or twist on the
topic. There is nothing wrong with calling your book "An Introduction to
Sociology".
Preface and Introduction
It is generally good for a book to have both a
preface and an introduction.
A preface should address itself to the market and potential adopters, what the
book is about, what it specifically is trying to do, and is a good place for
the author to acknowledge the help of others. It might include how an
instructor could use the book in the course, alternative teaching plans, etc.
An introduction is for the student and should indicate how the student should
use the book, how the book flows, features for the student, etc.